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Restoration Hardware came back to us to design a gift catalog that could be easily merchandised and would integrate visual references to the earlier classic catalog with its item-based layouts. Our solution was to develop a flexible grid that allowed the display of merchandise at different densities. Key spreads featured a hero product with related text that provided an anecdotal back story about the object. For even higher-density sales, we created a bound-in “stocking stuffer” catalog within the catalog. After concept development and production of the first catalog, we transitioned the design over to the inhouse production team.